There is so much media talk in Toronto these days about who should be the Leafs next captain — like that matters. Writers keep rehashing the same boring stuff when there are so many interesting storylines they could be addressing.
Check out The Athletic for an example of what hockey writing can look like when an editor thinks outside the box. The Athletic is a subscription-based site that allows you to pick the teams and writers you wish to follow for less than 14¢ (Canadian currency) per day. Many of their stories are outstanding, even in August. Like the 2500 words that Tyler Dellow recently wrote about how coaches shelter certain blueliners when playing them against top opposition.